Luxury Nigeria-customised wristwatch debuts - Making the Proud Nigeria limited edition FeaturedWritten by LEDUM PRINCE
Tastefully branded Nigerian wrist watches crafted in the best of Swiss time-keeping tradition have hit the market. But for now, only residents in Abuja, Lagos, Port Harcourt and Uyo, a statement sent to The Neighbourhood by André Teixeira from the manufacturer’s base in Geneva, would have the opportunity to purchase them in designated shops.
A masterfully crafted timepiece, the PROUD NIGERIA edition epitomizes a rare fusion of patriotism, master watch-making and luxury. In the spirit of creating a fine timepiece that goes beyond exquisite craftsmanship and materials, Zakaa partnered with renowned Swiss watchmaker, CVSTOS, to create a truly luxurious masterpiece that embodies the Nigerian identity.
When Aderemi Ajidahun, Zakaa’s founder and mentor, approached CVSTOS to develop this exclusive timepiece it was clear to him that his search for a mean of honouring his beloved Nigeria, one that would celebrate how PROUD NIGERIA is indeed, was finally over. After all, when understanding that Zakaa is an anagram of his daughter’s, it becomes perfectly clear the passion that moves Aderemi Ajidahun is one that celebrates Nigeria in its whole, what it is and what it will be.
The CVSTOS PROUD NIGERIA represents national pride, fine Swiss watch-making with the finest materials, all combined in an absolutely stunning timepiece. The ever-present Nigerian green is placed in the second’s hand, animating the dial as time passes and inviting the eye to follow the mesmerizing colour.
The Nigerian National Emblem serves as a unique inspiration for the sculpted dial which is laid on the open-work movement fitted in a tonneau-shaped case. Its self winding automatic movement is result of the finest of Swiss watch-making historical tradition refined and redesigned by CVSTOS and hand assembled in its workshops in Geneva.
Inspired by Nigeria’s national emblem, CVSTOS and Zakaa sharing the same philosophy and values of quality and excellence now presents this exclusive edition rightly entitled PROUD NIGERIA.
Proud Nigeria limited edition
The JETLINER SL II PROUD NIGERIA EDITION is presented in a 41 x 53.7mm tonneau-shaped case in four different versions: Steel, Steel with Red Gold components, Blue Steel with Red Gold components and Red Gold 5N with Black Titanium components.
The dial inspired in the Nigeria National Emblem - a Y placed on a black shield sided by two horses and crowned by an eagle - represent Nigeria’s most treasured current and historical values and symbols. The open-work dial not only allows the viewing of the movement works as well as highlighting the sculptured dial sublimated by contrasting polished and sandblasted finishing.
The automatic winding movement is powered by CVSTOS 350 calibre offering the functions of hour, minute and seconds alongside a date window placed at 6 o’clock. All movements’ components are designed by CVSTOS specifications and assembled by hand in Geneva by the brand’s knowledgeable watchmakers. The screw down-crown sporting a Nitril (Nitril-NBR®) ring allows the timepiece to be water resistant to 100M/10ATM.
On the case back, each version of the PROUD NIGERIA edition is engraved with its limited and serial number and sapphire glass allows the eye to gaze directly into the heart of the movement.
The PROUD NIGERIA is complemented with a genuine handmade and stitched crocodile strap.
Zakaa, a contemporary Nigerian retailer of leading luxury brands, has proven a remarkable player in the Nigerian luxury industry. Opening in quick succession seven luxury emporiums in the cities of Abuja, Lagos, Port Harcourt and Uyo, purveying leading watch, jewellery and fashion brands, Zakaa has steadily increased sales while simultaneously acquiring within its portfolio a wider range of world renowned brands.
Showcasing a range of both contemporary and traditional luxury, Zakaa lifestyle aims to present customers with brands that exude the style and class that reflects each individual’s values and status.
CVSTOS PROUD NIGERIA edition can be seen in Zakaa’s Concept Boutique in Abuja and as well in different Zakaa’s venues in Nigeria: Transcorp Hilton in Abuja: Radisson blu: Victoria Island, Lagos, Le Meridien Ogeyi Place in Port Harcourt, Le Meridien Ibom Golf Resort in Uyo.
About CVSTOS, the time keeper
CVSTOS, whose name is taken directly from Latin for “Guardian”, embraces a particularly modern approach to design manifesting itself in a perfect balance between traditional watch-making and state-of-the-art innovation.
Founded in 2005, by CEO, Sassoun Sirmakes, and Chief Designer, Antonio Terranova, to represent a new way of preserving time while being always one step ahead of time, focusing on a distinctive cutting edge approach to high-end watch-making.
Sassoun Sirmakes, of Armenian ascendancy and born in Geneva (1983), has since his childhood been immersed in high watch-making, as the son of Franck Muller, Watchland Group co-owner, and chairman, Vartan Sirmakes, he dominates every aspect of the watch-making industry. From early age, he was set to create his own independent branad, brand that could exude an avant-garde definition of the traditional art of watch-making through ultra-contemporary technique and aesthetics.
Antonio Terranova provided the look that has been defining CVSTOS since the inception of the brand. Born in 1967 in the very heart of the Swiss watch-making industry (La Chaux-de-Fonds), he has embraced watch design and worked for several top-notch brands such as Cartier, Piaget, TAG Heuer, Breitling, Ebel and Zenith – until moving on to fulfil the dream of launching his own company with Sassoun Sirmakes, inspired by the innovative aerospace and automotive industries.
CVSTOS timepieces are hand assembled and finished using in-house modified and manufactured movements, in their workshop and head offices in Downtown Geneva in the historical watchmaking quarter of Saint-Gervais, while its cases and movement parts are produced in its industrial facility in Prevessin.
Always a step ahead of time, CVSTOS, the avant-garde benchmark in high-end watch-making, anticipates current trends, relentlessly pursuing excellence.