Total takes over sponsorship of AFCON, CHAN, partners CAF for African football FeaturedWritten by LEDUM ALFRED
The Confederation of African Football, CAF, and French oil giant, Total, have struck a deal for the sponsorship of Africa’s most prized football cup, the Africa Cup of Nations. The deal, which reached on Friday in Paris, will see Total become the official sponsor of African football for the next eight years.
In the agreement which details had yet to be made public, Total will support CAF’s ten principal competitions, beginning with the upcoming Cup of Nations which has a global audience. Now to be named Total Africa Cup of Nations, the tournament will be held in Gabon from January 14th to February 5th, 2017.
“This partnership is a major milestone in our ongoing search for additional resources to accelerate African football’s development, bring its governance up to date, upgrade its sports infrastructure and advance its performance globally,” commented Issa Hayatou, President of the Confederation of African Football.
Hayatou added that, “As a leading multinational in its field, with strong ties to Africa, Total will make a significant contribution to CAF’s initiatives to foster personal and professional growth for young Africans.”
Football is equal parts enthusiasm, sharing and team performance, concepts that resonate across cultures.
Speaking during the signing ceremony, Patrick Pouyanné, President and Chief Executive Officer of Total said the oil giant was committed to the development of football in Africa. “We are delighted to partner with CAF, because Africa is part of Total’s makeup,” the CEO said. He added that “Through this commitment, we hope to strengthen ties to our stakeholders and customers through exciting, celebratory events that are always popular, including within our own teams.”
The scale and duration of this sponsorship reflect Total’s strong roots in Africa. With operations in more than 40 countries, the company is a major contributor to the continent’s economy. Today, more than 10,000 people work in all of Total’s African businesses, from oil and gas production to processing and marketing. Some 2 million customers a day stop by its 4,200 service stations. Total also has solar power activities on the continent.
As the title sponsor of 10 CAF competitions, Total will be seen at more than 1,500 matches during the Africa Cup of Nations; the African Nations Championship, CHAN; CAF inter-clubs competition (CAF Champions League, CAF Confederation Cup and CAF Super Cup).
Others are CAF’s youth competitions (U-23, U-20 and U-17 Africa Cup of Nations); the Women Africa Cup of Nations and Futsal Africa Cup of Nations.
With an established presence going back more than 80 years and a position as Africa’s No. 1 oil major, Total is supporting the continent’s sustainable energy transition. Active across the energy development and marketing chain, it employs 10,000 people in 44 countries. Africa accounts for 30% of Total’s oil and gas production. The Group serves some 2 million customers each day at its 4,200 service stations and is also active in solar energy through its affiliate SunPower, whose assets include two power plants in South Africa. Total also deploys innovative solutions in Africa, such as Awango by Total solar lamps (6 million people have benefited from the program to date) for access to energy and money transfer services and mobile payment in the area of digital technology. It also deploys corporate philanthropy initiatives and community outreach programs to support local economic growth, employment, public health and access to education on the continent.